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Honest head-to-head comparisons — including when we recommend the other tool

Most agency comparison pages exist to convince you to hire the agency. These don't. Each comparison below picks the honest winner per dimension — and names the scenarios where the alternative is genuinely the right answer. We turn down clients whose use case fits the alternative better.

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Maxx Effect vs. WordPress

WordPress powers ~43% of the web. We compete with it on most discovery calls. 18-row comparison including 3-year TCO, performance, security, and the four scenarios where WordPress is the honest answer.

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Maxx Effect vs. Wix

Wix is the DIY website builder market leader (200M+ users). Strong for very small businesses with sub-$500 budgets and brochure sites. 18-row comparison including 5-year TCO, performance, design flexibility, and the lock-in reality that surprises most Wix users.

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Maxx Effect vs. Squarespace

Squarespace is the premium DIY builder. Beautiful templates, locked ecosystem. Comparison covers the design-quality-vs-performance trade-off.

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Maxx Effect vs. DIY

Building it yourself with $0 spend and 30+ hours of your own time. When DIY is the right answer (and when it isn't).

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