Case Studies

Case studies: real builds, real numbers.

Every Maxx Effect case study ends with measurable outcomes: load times, conversion lift, hours reclaimed. The builds below are real. Some clients we name, some we keep confidential. The work and the outcomes are real either way.

Private internal system

Custom CRM · AI Automation

AI-powered CRM for a 180-employee immigration law firm

7,000+ active cases, 200,000+ documents indexed

Replaced a 9-second-per-page legacy case management platform with a Next.js + Supabase build. AI document intake, semantic vector search, RBAC across 180 employees, full HubSpot integration. Document handling collapsed from 18 minutes to under 90 seconds.

Page load
9s → 1.2s
−87%
Document handling
18min → 90s
−92%
Intake routing
4hr → 30s
−99%
Documents indexed
200,000+
semantic

Next.js 14
Supabase Postgres
Claude / GPT-4
HubSpot
Vercel Edge

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Production homepage of Elizabeth Rosario Law, the bilingual immigration law firm site we built. Founder photography, 10,000+ families helped stat row, click-to-call header CTA.

Web Design · Bilingual · Legal

Bilingual immigration law firm website: click-to-call across all 50 states

17,000+ tracked inbound calls per month

Built the marketing website for the same 180-employee bilingual immigration firm as the CRM case study. Click-to-call architecture optimized for paid social, full English + Spanish parity, Aircall + HubSpot attribution loop, two-location LocalBusiness schema with 50-state areaServed. The site that feeds 5,000+ HubSpot leads and 1,000+ consults sold per month.

Inbound calls
17,000+/mo
attributed
Leads
5,000+/mo
HubSpot
Mobile LCP
<2s
on 4G
Language parity
EN + ES
full localization

Next.js (App Router)
Mobile-first
Bilingual i18n
Aircall + HubSpot
Vercel Edge

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Production homepage of Elizabeth Rosario Law, the bilingual immigration law firm whose search program grew from 482 to 1,121 ranking keywords over fourteen months.

SEO · Content · Bilingual · Legal

Immigration law firm SEO: we put them above USCIS.gov

First result in Google, ahead of Reddit and the government

Someone with a green card interview next Tuesday searches “immigration interview questions” at midnight. The first thing they see is our client. Below them sits Reddit, then two federal agencies. Search for it signed out and check. This is the same firm whose software and website we built, and Google has now sent them 13,700 visitors in sixteen months.

Google ranking
#1
above USCIS.gov
Terms they rank for
482 → 1,121
in 14 months
Clicks from Google
13,700
Search Console
Quoted in AI answers
50 pages
ChatGPT, Gemini

Content people actually search for
Full Spanish site
City pages
Technical SEO
AI search

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Production homepage of Pepper's Pressure Washing built by Maxx Effect: a dark conversion-first hero with a Free Estimate quote form, click-to-call phone number, service checkboxes, and a trust row.

Marketing · Local SEO · Home Services

A website, local SEO, and lead tracking for a pressure washing company

From flying blind to seeing which marketing books jobs

Pepper's Pressure Washing, an established Charleston company with hundreds of five-star reviews, had no way to measure its marketing. We built the conversion-first website, the local SEO, lead attribution into HouseCall Pro, and full conversion tracking, so for the first time they can see which marketing produces booked jobs. The proof behind our pressure washing vertical.

Marketing
Measurable
first time
Attribution
Per lead
into CRM
Top channel
Organic SEO
best converting
Tracking
GA4 + Ads
end to end

Next.js
Local SEO
HouseCall Pro
GA4 + Consent Mode v2
Google Ads

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More case studies will be published as Maxx Effect projects ship. Want to be next? Get a free audit and we'll scope your site.

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