Industries
Industry-specific websites + AI for the businesses we know best
Generalist agencies build websites that look like every other website in your industry. Maxx Effect builds for the verticals we know first-hand, starting with legal, where our immigration-firm CRM runs 7,000+ active cases. No other West Michigan agency has shipped anything comparable.
What does "building for a vertical" actually change?
A generalist agency ships the same template into every industry and swaps the logo. The buyer can tell. A dental patient, a homeowner comparing pressure-washing crews, and a general counsel evaluating a firm's site are three different people with three different questions, and a one-size layout answers none of them well.
We start from the vertical. Each page below is built around the integrations that industry actually runs, the compliance it has to meet, the searches its customers type, and, where we have it, a real client site you can go and open. The foundation is shared: a fast Next.js site, clean schema, and a website from $2,500. What sits on top of it is specific to your industry.
Five verticals are live today. Legal is where we go deepest: the immigration-firm CRM behind it is the only production AI system of its kind in West Michigan. The rest each carry their own integrations, their own search-demand research, and their own proof of work.
Pick the industry we already know our way around
Legal, dental, contractors, restaurants, and pressure washing. Each links to a full offer page with integrations, pricing, and proof.
Pressure Washing
LiveGrowth engines for exterior cleaning
Marketing for pressure washing companies: conversion-first websites, local SEO and per-city service-area pages, lead attribution into HouseCall Pro or Jobber, conversion tracking, Google Ads, and lead-to-job reporting. All of it built for Pepper's Pressure Washing first.
Law Firms
LiveSolo practitioners to 180-employee firms
Modern law firm websites with ABA Rule 7.2 compliance, conflict-secure intake, and Clio/MyCase/Filevine integration. Built on the stack behind our immigration-firm CRM, the only production AI system any West Michigan agency has shipped for law firms.
Dental Practices
LiveModern practice sites with AI intake
Custom dental practice websites with AI-powered patient-intake conversation (12 min → 3 min front-desk processing), HIPAA-aware data handling, sub-1.5s mobile loads, and integrations with Open Dental, Eaglesoft, Dentrix, and Curve. Treatment-plan landing pages, provider bio schema, recall automation: the things templated dental builders (ProSites, RevenueWell, PBHS) skip.
Contractors
LiveLead-routing for trades + GCs
Websites with lead-routing automation for general contractors, builders, electricians, plumbers, and HVAC. Per-city service-area pages, instant-quote forms, ServiceTitan, JobNimbus, Housecall Pro, or Buildertrend integration, license + insurance + bonded display.
Restaurants
LiveMenu sites built for lakeshore tourism
Mobile-first menu sites with sub-1-second page loads, Toast/Square/ChowNow integration, OpenTable/Resy reservations, and seasonal SEO that ranks before Memorial Day. Built for the Muskegon lakeshore tourism market.
The same engine under every industry page
Whatever the vertical, the parts that decide whether marketing works are the same. A site fast enough to hold a mobile visitor. Local SEO that puts you in the map pack for the searches your customers actually run. Lead capture that logs where every inquiry came from. And tracking that ties a booked job back to the channel that produced it.
That last piece is where most agencies stop and we start. A law firm measures it in retained matters, a pressure-washing company in booked jobs, a restaurant in covers and online orders. The unit changes. The instrumentation doesn't. The diagram to the right is the handoff we wire into a build: every inquiry reaching the phone, the inbox, and the software the business already runs, tagged with the channel that sent it.
On top of that shared foundation, each vertical adds what only it needs. The industry pages spell out exactly what that is.
Where a quote request goes
- Service
- Estimate request
- Town
- Grand Rapids
- Photos
- Attached
- Your phoneText with the address and the service
- Your inboxFull request, photos attached
- Your softwareNew record, tagged by source
- + anything with an API or webhook
Product names and logos are trademarks of their respective owners. Listing them means we can connect to their published API or connector, not that they endorse us.
Same foundation, different specifics
The short version of what each industry page goes deep on.
Pressure washing
Per-service pages, HouseCall Pro or Jobber lead attribution, seasonal Google Ads, and lead-to-job reporting. The engine we built for Pepper's Pressure Washing.
Law firms
ABA Rule 7.2 compliance, conflict-secure intake, and Clio, MyCase, or Filevine integration. Built on the same stack as the CRM we run in production for a 180-employee immigration firm.
Dental practices
AI patient intake that cuts front-desk processing from 12 minutes to 3, HIPAA-aware data handling, and Open Dental, Eaglesoft, Dentrix, or Curve integration.
Contractors
Per-city service-area pages, instant-quote forms, license and insurance display, and ServiceTitan, JobNimbus, Housecall Pro, or Buildertrend lead routing.
Restaurants
Sub-1-second menu sites, Toast, Square, or ChowNow ordering, OpenTable and Resy reservations, and seasonal SEO that ranks before the lakeshore tourism season.
Questions about the industries we build for
No. These are the verticals where we have the strongest case-study proof and the most verified search demand, so they get dedicated pages. We build for plenty of other local and professional businesses on the same foundation. If you don't see your industry, the free audit is the fastest way to find out what we would build for it.
A template gives every business in an industry the same layout and hopes the logo carries it. We build around the integrations that industry actually runs (a CRM, a booking system, a practice-management tool), the compliance it has to meet, and the exact searches its customers type. The result reads as built for your business, not adapted from someone else's.
Custom builds start at $2,500, and every industry page carries its own tiers in writing. Web development, local SEO, AI automation, and paid search can be scoped together or separately. Whichever vertical you land in, the numbers are on the page.
Legal. The immigration-firm CRM behind our law-firm work is a production AI deployment, not a demo. No other West Michigan agency has one running inside a law firm. Pressure washing has the Pepper's Pressure Washing growth-engine case study, with real before/after screenshots. The other verticals carry their own integrations and search-demand research.
We are based in Muskegon and know the West Michigan market (Muskegon, Norton Shores, Grand Haven, Grand Rapids, Holland) first-hand, which is where our local SEO is sharpest. The build work itself is location-independent, though. Pepper's Pressure Washing, one of our case studies, runs in Charleston, South Carolina.
Not seeing your industry?
We build for plenty of verticals beyond these five. These are just where we have the strongest case-study proof and the most verified search-volume opportunity. Tell us your industry and we will tell you what we can build.
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