Industries

Vertical-specific websites + AI for the businesses we know best

Generalist agencies build websites that look like every other website in your industry. Maxx Effect builds for the verticals where the case study, the compliance, and the integrations actually matter — starting with the legal vertical, where our flagship 7,000-case CRM is unmatched in West Michigan.

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Five verticals

Where the case study, compliance, and integrations matter

Each industry below is one where the case study, the integrations, and the buyer behavior are things we know first-hand. Legal, dental, contractors, restaurants, and pressure washing are all live.

Law Firms

Live

Solo practitioners to 180-employee firms

Modern law firm websites with ABA Rule 7.2 compliance, conflict-secure intake, and Clio/MyCase/Filevine integration. Built on the stack behind our 7,000-case immigration-firm CRM — the only production AI deployment in the West Michigan legal-vertical agency landscape.

law firm website designlawyer website designattorney website design
Featured case studies: 7,000-case CRM + bilingual websiteOpen the vertical page

Dental Practices

Live

Modern practice sites with AI intake

Custom dental practice websites with AI-powered patient-intake conversation (12 min → 3 min front-desk processing), HIPAA-aware data handling, sub-1.5s mobile loads, and integrations with Open Dental, Eaglesoft, Dentrix, and Curve. Treatment-plan landing pages, provider bio schema, recall automation — the things templated dental builders (ProSites, RevenueWell, PBHS) skip.

dentist website designdental practice websitedental web designdental clinic website design
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Contractors

Live

Lead-routing for trades + GCs

Websites with lead-routing automation for general contractors, builders, electricians, plumbers, and HVAC. Per-city service-area pages, instant-quote forms, ServiceTitan / JobNimbus / FieldEdge / HousecallPro integration, license + insurance + bonded display.

contractor website designgeneral contractor web designweb design for contractors
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Restaurants

Live

Menu sites built for lakeshore tourism

Mobile-first menu sites with sub-1-second page loads, Toast/Square/ChowNow integration, OpenTable/Resy reservations, and seasonal SEO that ranks before Memorial Day. Built for the Muskegon lakeshore tourism market.

restaurant website designrestaurant web designrestaurant homepage design
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Pressure Washing

Live

Growth engines for exterior cleaning

Marketing for pressure washing companies: conversion-first websites, local SEO and per-city service-area pages, lead attribution into HouseCall Pro or Jobber, conversion tracking, Google Ads, and lead-to-job reporting. The full growth engine we built for Pepper's Pressure Washing.

pressure washing marketingpressure washing SEOpressure washing website design
Featured case study: Pepper's Pressure Washing growth engineOpen the vertical page

Not seeing your industry?

We build for plenty of verticals beyond these four — these are just where we have the most case-study leverage and the most verified search-volume opportunity. Tell us your industry and we will tell you what we can build.

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