Insights

Notes on web, AI, and SEO — from a working agency

Honest writing from the Maxx Effect team on what actually works for small businesses in Muskegon and West Michigan. We publish when we have something specific to say — not on a content-farm schedule. Every post comes from real client work, real audits, or real experiments we ran on our own site.

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AI & Automation· 10 min read·

AI chatbot cost for small business — the honest 2026 breakdown

Three pricing bands ($0-$50/mo DIY, $100-$2,000/mo SaaS, $5,000-$35,000 one-time custom), the four variables that drive custom-build pricing, break-even math at three conversation volumes, and a decision tree for picking the right band.

AIChatbotsPricingSmall Business
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Performance· 8 min read·

Why your WordPress site is slow — and what to do about it

The five compounding causes of slow WordPress in 2026, what they cost you in lost leads, and the realistic options for fixing it — including when not to fix it.

WordPressPerformanceCore Web VitalsMobile
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