Google Ads management in Muskegon & West Michigan
Paid search that delivers leads this month, not this quarter. Published management fees from $500/mo. No long-term contracts. We pair Google Ads with SEO so paid spend drops as organic compounds.
How much does Google Ads management cost, and when will I see results?
Google Ads management at Maxx Effect costs $500–$3,500/month depending on your ad budget size, plus your ad spend paid directly to Google. Starter management ($500–$1,000/mo) covers budgets under $5K/month. Growth ($1,500–$3,500/mo) covers $5K–$25K budgets. Scale (10–15% of spend) covers $25K+.
You can see clicks and leads within days of launching. Meaningful optimization takes 30–60 days — enough data to find winning keywords and dial in cost-per-lead. Full optimization typically hits month 3. No long-term contracts.
We are based in Muskegon, Michigan, and manage Google Ads for businesses across West Michigan — restaurants, contractors, medical and dental practices, professional services, ecommerce. Every campaign pairs with our SEO program so you build long-term organic traffic while paid search delivers immediate leads.
Not sure if Google Ads is right for your business? Book a free 30-minute strategy call — we review your market, competitors, and budget before recommending anything.
Book a Strategy CallHow we manage your Google Ads
Audit + Strategy
We audit your current ads (or start fresh). Keyword research, competitor analysis, budget allocation, conversion tracking setup. You leave with a written campaign plan.
Launch Campaigns
Campaign structure, ad groups, keywords, ad copy, extensions, negative keywords, bid strategy. Conversion tracking verified. Campaigns go live.
Optimize + Report
Bi-weekly optimization passes. A/B test ad copy. Refine keywords. Adjust bids. Kill underperformers. Monthly report with spend, conversions, cost per lead, and next-month plan.
Scale What Works
Once we find the winning campaigns, we scale budget toward them. Add new campaign types (retargeting, display, video). The SEO work compounds in parallel — less paid needed over time.
Google Ads pricing — published, not hidden
Management fee is our time. Ad spend goes directly to Google from your account. You see where every dollar goes.
Ads Starter
For ad budgets under $5K/month
Timeline: Live within 1 week
Ideal for: Local service businesses testing paid search
- Campaign setup + structure
- Keyword research + negative keywords
- Ad copywriting + extensions
- Conversion tracking setup
- Monthly performance report
- Monthly 30-min strategy call
Ads Growth
For ad budgets $5K–$25K/month
Timeline: Full optimization in 30-60 days
Ideal for: Businesses scaling paid acquisition
- Everything in Starter
- Multiple campaign types (Search, Display, Local Service)
- A/B testing (comparing two versions) on ads + landing pages
- Retargeting audience setup (ads that follow visitors back)
- Bi-weekly optimization passes
- Weekly performance dashboard
- Monthly 60-min strategy call
Ads Scale
For ad budgets over $25K/month
Timeline: Ongoing optimization
Ideal for: High-volume advertisers
- Everything in Growth
- Custom reporting dashboard
- Competitive intelligence monitoring
- Landing page optimization
- Cross-channel attribution
- Dedicated Slack channel
- Weekly optimization + reporting
Frequently Asked Questions
Ready to get leads from Google this month?
Book a free strategy call. We audit your market, review competitor ad activity, and tell you honestly whether Google Ads will work for your business before you spend a dollar.
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