Privacy

How we handle your data

Last updated: June 2026

Short version

We use first-party analytics to understand which pages get visited and to link Nexxus conversations with the visitor who had them. We don't sell your data, we don't run third-party ad trackers, and we don't share with Meta, Google Ads, or anyone else.

What we collect

  • A random visitor ID stored in your browser (cookie + localStorage). Lasts one year. No name, no email attached to it until you volunteer one.
  • The pages you visit on maxx-effect.com, plus standard referrer and UTM query parameters.
  • Approximate location from your IP (country + city, via Vercel). We don't store precise location.
  • Nexxus conversations — whatever you type into the chat. If you give Nexxus your name or email, that's saved with the chat log so Rob can follow up.
  • Core Web Vitals via Vercel Speed Insights — anonymized page performance numbers, no personal data.

What we don't do

  • No Google Analytics, Meta Pixel, or other ad-network trackers.
  • No cross-site tracking. Your visitor ID only exists here.
  • No selling or sharing of your data with third parties.
  • No retargeting pixels following you around the web.

Third parties we do use

  • Vercel hosts this site and provides built-in anonymous pageview + Core Web Vitals analytics (no cookies).
  • Anthropicpowers Nexxus. Your chat messages are sent to Anthropic's Claude API to generate replies. Anthropic does not train on API conversations.

Text messaging (SMS)

If you give us your mobile number and agree to be contacted, we may send you text messages (including from our assistant, “Gen”) for scheduling, reminders, confirmations, and account or service notifications. Message frequency varies and message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.

We do not share your mobile opt-in information or consent with third parties or affiliates for their marketing or promotional purposes. Your number is used only to send the messages described above. Full details are in our Terms of Service.

Opting out

Clear your cookies + site data for maxx-effect.com and we won't recognize you on return. You can also open private/incognito mode — the visitor ID resets when the session ends. Email Rob at rob@maxx-effect.com if you want data associated with you removed.

Questions

Email rob@maxx-effect.com or use the contact form.