Ecommerce website design for West Michigan retail

An ecommerce website at Maxx Effect costs $7,500-$12,000 for a Shopify-hybrid store and $15,000+ for a fully custom build. The hybrid is a fast marketing site with checkout running through Shopify, and it fits most local and DTC retailers. The custom build is for large or unusual catalogs that outgrow a platform. Monthly maintenance is $199. All pricing is published on this page, so you know the number before you pick up the phone.

For most retailers under about $1 million a year, Shopify is the better answer, and we will tell you that before you spend a dollar with us. Shopify already runs the payment, tax, fraud, and shipping machinery that is expensive and risky to build from scratch, and it converts well. So we build a fast, SEO-strong marketing site on your brand and let checkout flow through Shopify. A fully custom store earns its price when the catalog is large, you run wholesale or B2B pricing, you sell subscriptions at scale, or you need a deep ERP or fulfillment integration. Most SMBs do not need that on day one.

Yes. We migrate from Shopify themes, WooCommerce, Wix, Squarespace, BigCommerce, and most builders. We move your products, images, collections, and content, map every old URL to its new location with 301 redirects so you keep your rankings, and switch the domain over during a planned launch window. If you are already on Shopify, your product data and checkout stay put while we rebuild the storefront and content around them, so nothing about your payments changes.

Three things, and we are upfront about all of them. First, your Shopify subscription, which is typically $29-79 a month depending on plan. Second, payment processing, which is Shopify's standard rate on each sale, the same as it would be on any Shopify store. Third, our optional maintenance at $199 a month for hosting, monitoring, edits, and updates. The build is a one-time cost. The Shopify fees are paid to Shopify, not to us, and you would pay them on a DIY store too.

Shopify for the majority of small and mid-size retail, because it handles the hard, boring parts of commerce well and lets us focus the budget on speed, design, and SEO where it actually returns money. For large catalogs, wholesale, subscriptions at scale, or unusual product logic, we build custom on Next.js with Stripe and a headless commerce layer. We do not push a fully custom store when Shopify would serve you better, because paying for custom too early is money that belongs in ads and inventory.

Ecommerce SEO is won on product and collection pages, so that is where we build. Every listing gets its own heading, Product and Offer schema, and real content instead of a thin theme template, and collection pages target the category terms shoppers actually search. The whole store loads in under a second on a phone, which is both what buyers feel and a Google ranking factor. We add a content and blog platform for the informational searches that feed your category pages, and we wire the store to Google Shopping. Most competitor stores run app-heavy themes that are slow and thin, which makes a fast, structured store straightforward to outrank.