Website redesign services that keep your Google rankings
A redesign should make your site faster, modern, and mobile-first without tanking the rankings you already have. We rebuild on modern technology, map every old URL to its new home, and launch with your search visibility preserved. Published pricing from $3,500.
Serving Muskegon · Norton Shores · Grand Haven · Holland · Grand Rapids
What does a website redesign cost, and when is it worth it?
A website redesign costs between $3,500 and $12,000 for most small businesses: $3,500-$6,000 to rebuild a 5-8 page site and $7,500-$12,000 for a larger site with content strategy and conversion work. We price a redesign like a build because we rebuild on modern technology instead of reskinning an old platform. A reskin keeps the same slow foundation; a rebuild fixes it.
A redesign is worth the money when the problem is structural, not cosmetic: the site loads in over three seconds, does not work on phones, looks a decade old, cannot be updated without a developer, or is built on a platform you do not own. If your site is merely a little dated but fast and functional, a care plan is the cheaper answer, and we will say so.
The fear that stops most redesigns is losing Google rankings. That only happens when a new site launches over old URLs with no redirect plan. Done right, with every URL 301-mapped and your content and structured data carried over, rankings are preserved and usually improve, because the new site is faster and better organized than the one it replaced.
A redesign is a speed decision, not a style decision
The old site and the new one can look similar and perform nothing alike. Speed is what visitors feel and what Google ranks. Here is the gap a rebuild closes.
Template swap vs WordPress reskin vs custom rebuild
Three ways to make an old site look new. Only one of them fixes what actually slows you down and costs you rankings. Here is the honest math.
| Factor | Template swapWix / Squarespace | WordPress reskinNew theme, same core | What we buildCustom Next.js rebuildOur redesign |
|---|---|---|---|
| Typical cost | $0-500 + $16-40/mo | $1,500-5,000 | $3,500-12,000 |
| Mobile load time after | 2.5-4.5s | 4-7s (unchanged) | Under 1s |
| Rankings preserved | Risky migration | Usually kept | 301-mapped, improved |
| Fixes the real problem | Cosmetic only | Cosmetic mostly | Speed + structure + SEO |
| You own it | No | Plugin-tangled | Clean code, fully yours |
| Lifespan before next redo | 1-2 years | 2-3 years | 5+ years |
The takeaway
Cheapest and fastest, but you inherit the same speed ceiling and give up ownership.
Looks new for a while, but the plugin weight and load times that hurt you before come right back.
Costs more than a reskin. It is the only option that fixes speed, ownership, and SEO at the same time.
Custom Next.js rebuild
Our redesign
Typical cost
$3,500-12,000
Mobile load time after
Under 1s
Rankings preserved
301-mapped, improved
Fixes the real problem
Speed + structure + SEO
You own it
Clean code, fully yours
Lifespan before next redo
5+ years
Costs more than a reskin. It is the only option that fixes speed, ownership, and SEO at the same time.
The migration
How a redesign runs without breaking your SEO
The redesign process is built around one rule: the new site goes live without losing a single ranking you already earned. Here is the sequence, and where the SEO gets protected.
Step 01: Audit what is working
Before we design anything, we inventory what your current site ranks for and which pages get traffic. Those are assets, not things to throw away. The pages earning search visibility get protected and improved, not quietly deleted in the name of a cleaner sitemap.
Step 02: Map keywords to the new structure
We map the terms you rank for, and the ones you should, onto a new page structure. A redesign is the best moment to fix a messy URL structure and thin pages, so the rebuild is also a content and SEO upgrade rather than a like-for-like copy of a site that was underperforming.
Step 03: Design and build in the browser
We design on your real stack with a working staging URL inside week one, reviewed on your phone. Content and images migrate over, structured data is rebuilt, and the new site hits a 95+ speed score before it ever touches your live domain.
Step 04: Migrate with 301 redirects
This is the step that protects your rankings. Every old URL is mapped to its new location with a permanent 301 redirect, so the authority those pages built transfers to the new site and old links never hit a dead end. Skipping this is exactly how redesigns tank SEO, and it is the corner cheap rebuilds cut.
Step 05: Launch and watch
We switch the domain over during a planned window, resubmit the sitemap, and watch Search Console for the first weeks to catch anything a migration can surface. Rankings hold, the site is faster, and you own all of it.
After launch, the same team can keep the new site fast and current with a monthly care plan so it does not drift back into the state that made a redesign necessary in the first place.
Not sure whether you need a redesign or just a tune-up? Book a free audit and we will send the real speed and mobile numbers on your current site.
Book a Free AuditWebsite redesign pricing — published, not quoted
A redesign is priced like a build because it is one. Here is what a rebuild of your current site costs, by size.
Redesign — Starter
Rebuild a 5-8 page site, faster and modern
Timeline: 2-3 weeks
Ideal for: Small business sites that are dated, slow, or not mobile
- 5-8 pages rebuilt on modern Next.js
- Full content migration + 301 redirect map
- Mobile-first, sub-1-second load
- On-page SEO carried over and improved
- Google Business Profile re-cross-linked
- 95+ Google speed score at launch
- 30-day post-launch support
Redesign — Growth
Larger site with content strategy + conversion work
Timeline: 4-6 weeks
Ideal for: Established sites ready to grow, not just look better
- Everything in Starter redesign
- 10-25+ pages with a content + keyword strategy
- Conversion-focused landing pages
- Blog platform with SEO architecture
- Full structured data for Google + AI search
- Analytics + conversion tracking
- 60-day post-launch support
Frequently Asked Questions
A website redesign at Maxx Effect costs $3,500-$6,000 for a 5-8 page site and $7,500-$12,000 for a larger 10-25+ page site with content strategy and conversion work. A redesign is priced like a build because we rebuild on modern technology rather than reskinning an old platform, so you get sub-1-second load times and clean, owned code, not a fresh coat of paint on the same slow foundation. All pricing is published on this page.
Not if the migration is done properly, and that is the part most cheap redesigns get wrong. Before we launch, we map every existing URL to its new location with 301 redirects, carry over your titles, descriptions, and content, and keep the structured data that helps you rank. Rankings are preserved and usually improve, because the new site is faster and better organized. A redesign only tanks your SEO when someone launches a new site over the old URLs without a redirect plan. We never do that.
A 5-8 page redesign takes 2-3 weeks. A larger 10-25 page redesign with content strategy takes 4-6 weeks. We design in the browser on your real stack and give you a working staging URL inside the first week, so you watch the new site take shape and review it on your phone rather than waiting for a single big reveal at the end.
If your site loads in under three seconds, works well on mobile, and your team edits it without frustration, you probably need maintenance, not a redesign, and we will tell you that. A redesign is worth it when the site is slow (over three seconds on mobile), does not work on phones, looks a decade old, cannot be updated without a developer, or is built on a platform you do not own. Our free audit gives you the real speed and mobile numbers so the decision is based on data, not a sales pitch.
Yes. We migrate your existing content, images, and pages into the new site, rewriting only what is genuinely out of date or thin. You own everything at the end: the code lives in a repository in your name, your domain stays with your registrar, and your content sits in simple files any developer can read. Nothing is locked to our platform.
That is the most common starting point, and it is fine. We migrate off WordPress, Wix, Squarespace, and most builders regularly. We export your content, rebuild the pages on a faster stack, map the old URLs to the new ones with redirects, and switch the domain over during a planned launch window. You are not locked into whatever you are on now, even if the current platform makes it feel that way.
Ready to redesign without losing your rankings?
Book a free 30-minute audit. We send back your current site's real speed, mobile, and SEO health, plus a straight answer on whether a redesign is worth it or a care plan is enough. No sales pitch.
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